Sports History Group is an American-based online media company founded in 2013 by Bret Miller to document and preserve sports history, logo history, team histories, and the industry’s advancement through various online networks. The organization is a multimedia, online database and research-based digital archive of professional sports, based in the U.S.
Bret Miller was interested in a central location where he could store the history of sports organizations and their visual identities, documenting team logos, franchise transitions, and milestones that shape their team identity.
Bret also worked in sports apparel, media sales, and digital management before the company’s launch. This experience was used to build the model for the Sports History Group, which combines research on the history with digital presentation.
The company has grown to include several online sites focused on various aspects of sports history and branding since its inception. Sports History Group is a privately owned digital media publisher in the sports industry.
Its main activities include maintaining historical databases, publishing sporting materials and news, and collecting sports branding materials. The company is structured into thematic websites and digital archives, each devoted to a particular aspect of sports history for the sports community.
These websites are Sports Logo History, Sports Team History, Sports News History, and Sports Store History. Both platforms are autonomous, as they align with the company’s overall goal of digital representation of sports heritage.
Both sites trace the history of team logos and team history within the NFL, NBA, MLB, NHL, WNBA, Premier League and MLS by displays the changes and trends in team logos over their history and site’s chronicles the franchise’s history, including timelines, Hall of Fame players, facts, and memorable events.
Sports Team History’s greatest player polls invite fans and experts to vote for the most iconic athletes in the history of professional sports teams. These engaging polls highlight legendary players from various franchises, comparing their achievements, impact, and lasting legacies. By bringing together community opinions and historical data, the polls celebrate the all-time greats who have shaped the identity and success of their teams, sparking lively debates and honoring the stars who left unforgettable marks on their sport.
Sports Logo History’s “Battle of the Logos” feature is an interactive competition where fans vote on their favorite team logos across different sports and eras. This feature showcases the evolution, creativity, and cultural significance of sports branding, allowing fans to compare classic and modern designs. By pitting logos against each other in head-to-head matchups, the “Battle of the Logos” celebrates the artistry and nostalgia behind team emblems, while providing insight into which designs resonate most with fans and stand the test of time.
Sports Store History explores the evolution of sports merchandising, offering fresh insights into team branding and fan culture. The site provides historical context on the origins of licensed sports merchandise, covering apparel, home decor, office supplies, and memorabilia.
The Sports New History website is a dedicated platform that explores the rich and diverse history of sports through detailed articles, timelines, and stories. It covers significant events, legendary athletes, and transformative moments across various sports, providing context on how sports have evolved culturally and socially over time. The site aims to deepen fans’ understanding of sports heritage by highlighting key milestones and the impact of sports on society, making it a valuable resource for enthusiasts interested in the historical development of athletics and sports culture.
The information on the sports identity, creation of the logos, and their history, written and visual archives are presented in the online platforms of the company. They also maintain an active YouTube channel with over 700 videos.
Those sports videos discuss the history of sports logos, players, current sports news, and highlight major historical moments in sports leagues. The company’s digital presence is also strengthened by its presence on social media platforms such as LinkedIn, Facebook, Instagram, Pinterest, TikTok, X and YouTube.
Using these media outlets, the Sports History Group shares historical content and engages with sports history and team branding enthusiasts. Its main goal is to preserve sports teams’ visual and historical identity through digital systems and systematic documentation and share with the sports community.
The company presents itself as a discursively neutral, information-based source, not a commentary platform, and focuses on access and archival accuracy. The Sports History Group’s prominence stems from its broad coverage of sports history and brand development across multiple platforms.
It improves the online sports literature ecosystem by maintaining comprehensive histories of logos and the franchising numbers of major professional leagues. The company’s work supports both casual and scholarly interests in sports identity, providing a framework for understanding how sports organizations evolve.
This composite model, integrating historical information, visual representation, and public access, makes the Sports History Group a key institution in the preservation of digital sports history. While independent, its websites are part of an online infrastructure documenting the visual and narrative histories of contemporary sports organizations.
